SilverState Sports BettingSports / GamingFan Engagement & Brand Activation

Sports Arena Fan Engagement Campaign

A multi-venue fan engagement campaign for a sports betting platform targeting Raiders and Golden Knights fans with interactive activations, promotional giveaways, and bilingual street team deployments at Allegiant Stadium and T-Mobile Arena throughout the season.

6.8M

Impressions

26.1%

Engagement Rate

440%

ROI

22,000

Leads

The Challenge

SilverState Sports Betting was a new entrant in the competitive Nevada sports wagering market, facing established brands like BetMGM, Caesars Sportsbook, and DraftKings that had major venue sponsorship deals. Without a venue naming rights or official partnership, SilverState needed to reach passionate Las Vegas sports fans in and around the stadiums on game days. They also needed to connect with the significant Spanish-speaking fan base that makes up a large portion of Raiders and Golden Knights supporters. The challenge was creating high visibility and app sign-ups without the benefit of in-venue advertising inventory.

Our Solution

We deployed a comprehensive fan engagement program at both Allegiant Stadium for Raiders games and T-Mobile Arena for Golden Knights games across their respective seasons. Before each game, a team of 30 bilingual street team members and brand ambassadors set up interactive activation zones in the parking lots, tailgate areas, and pedestrian walkways leading to the venues. Activities included a field goal kicking challenge, a hockey slap shot speed radar, spin-to-win prize wheels, and a predictions contest where fans could win free bets by guessing game outcomes. Every interaction drove app downloads through on-the-spot assisted sign-ups with promotional bonus credits. Our bilingual staff engaged Spanish-speaking fans in their preferred language, and all signage and promotional materials were produced in both English and Spanish. We also deployed costumed mascot characters in team colors to attract families and create photo opportunities.

Key Results

Generated 22,000 new app downloads directly attributed to game day activations

Engaged over 85,000 fans across 38 game day deployments during the season

Bilingual staff interactions accounted for 31% of total app sign-ups

Interactive games generated 12,000 social media shares with branded hashtags

Average cost per acquisition was $8.40, 62% below the industry benchmark

SilverState reached 4th market share position in Nevada within the first season

"In a market dominated by billion-dollar competitors with stadium naming rights, StreetTeamsVegas found a way to put us directly in front of passionate fans at the exact moment they were most engaged. The bilingual team was a game-changer for reaching the Latino fan community. Our cost per acquisition was lower than any digital channel we ran."

Carlos Mendez

Head of Growth, SilverState Sports Betting