NovaByte ElectronicsTechnology / Consumer ElectronicsProduct Sampling & Trade Show Marketing

CES Tech Launch Product Sampling Campaign

A comprehensive product sampling and brand awareness campaign supporting the launch of a new wireless audio product at CES, combining trade show booth staffing with strategic sampling deployments at convention hotels and transportation corridors.

1.8M

Impressions

22%

Engagement Rate

480%

ROI

8,500

Samples

The Challenge

NovaByte Electronics was launching their next-generation wireless earbuds at CES, competing against thousands of exhibitors for attention from media, buyers, and tech enthusiasts. With a mid-tier booth in the North Hall, they needed to drive traffic to their exhibit and generate maximum product trial. Their internal team of five people could not cover both the booth and outreach activities simultaneously. They also wanted to reach attendees who might never walk past their booth location.

Our Solution

We deployed a multi-layered campaign that started before attendees even reached the convention floor. A team of 15 bilingual brand ambassadors stationed at the Las Vegas Convention Center entrance areas, monorail stations, and convention hotel lobbies distributed branded sample kits containing product trial units, discount codes, and spec sheets. Inside the convention, eight trained trade show booth staff managed product demonstrations, lead scanning, and visitor engagement at the NovaByte exhibit. We also ran an LED mobile billboard on Convention Center Drive and Paradise Road to build brand recognition among the 180,000+ CES attendees. Each sample kit included a unique QR code for attribution tracking.

Key Results

Distributed 8,500 product sample kits across five days of CES activities

Increased booth traffic by 285% compared to the previous year at CES

Captured 3,200 qualified leads through booth scanning and QR code registrations

Generated a 22% QR code scan rate from distributed sample kits

Secured meetings with 18 major retail buyers including Best Buy and Target representatives

Post-show survey showed 67% aided brand recall among sampled attendees

"We were a small booth at the biggest tech show in the world, and StreetTeamsVegas made us feel like a major player. Their sampling teams were everywhere, and the booth staff they provided were as knowledgeable about our product as our own engineers. The lead numbers speak for themselves."

Priya Sharma

Director of Product Marketing, NovaByte Electronics