Lasso NFR Fans with Targeted Marketing in Las Vegas
200,000+ western lifestyle enthusiasts transform Las Vegas for ten unforgettable days. Connect with this loyal, high-spending audience through authentic brand activations and promotional campaigns.
Dates
Next dates to be confirmed
Venue
Thomas & Mack Center
Location
Thomas & Mack Center & Las Vegas Convention Center
Attendees
200,000+
Category
Rodeo
About National Finals Rodeo (NFR)
The National Finals Rodeo is the crown jewel of professional rodeo, bringing over 200,000 western lifestyle enthusiasts to Las Vegas for ten days of championship competition and an entire city transformed by cowboy culture. The NFR crowd is fiercely brand-loyal and represents a massively underserved marketing demographic with high disposable income. Street Teams Vegas provides authentic, western-culture-savvy promotional staff, brand ambassadors, and event teams who connect genuinely with rodeo fans at the Thomas & Mack Center, Cowboy Christmas, and throughout downtown Las Vegas.
Marketing Opportunities
Cowboy Christmas at the Las Vegas Convention Center
Downtown Las Vegas and Fremont Street activations
Thomas & Mack Center perimeter marketing
Hotel and casino lobby western-themed promotions
LED billboard routes targeting NFR venues
Country music concert and afterparty sponsorship activations
Staffing Needs
Western-culture brand ambassadors
Cowboy Christmas expo booth staff
Product sampling teams for outdoor events
Downtown Las Vegas street teams and flyering crews
Hospitality staff for NFR-themed parties and events
Typical Roles We Staff
Brand Ambassadors
Expo Booth Staff
Product Sampling Teams
Street Team Members
Event Hospitality Staff
Relevant Services
Interested in This Event?
Contact us to discuss marketing opportunities at National Finals Rodeo (NFR).
Quick Facts
Event Tags
Venue Information
VenueThomas & Mack Center
LocationThomas & Mack Center & Las Vegas Convention Center
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