Allegiant Stadium
Marketing and Promotional Opportunities
Marketing Opportunities at Allegiant Stadium
Allegiant Stadium represents the pinnacle of large-scale event marketing in Las Vegas, delivering audiences of 65,000 to 72,000 fans in a single concentrated venue just steps from the Strip. NFL game days for the Las Vegas Raiders create some of the most charged fan environments in professional sports, with attendees traveling from across the country and primed for brand engagement. The stadium's no-parking model funnels nearly all fans through pedestrian corridors, rideshare lots, and the dedicated bridge from Mandalay Bay, creating predictable high-traffic pathways ideal for street team interception.
Street Teams Vegas has developed game-day and concert-day playbooks specifically for Allegiant Stadium's unique access model. Our teams deploy along the Hacienda Avenue pedestrian bridge, at the Mandalay Bay convention corridor exits, in the rideshare staging areas, and along the Strip sidewalk approach routes. Because virtually every attendee walks significant distances to reach the stadium, our branded ambassadors have extended engagement windows compared to traditional drive-to-venue events.
The stadium's role as host for international soccer, marquee concerts, and NFL tentpole events like the Super Bowl means our clients can target dramatically different audience demographics depending on the event. A Raiders game delivers passionate football fans, a BTS concert brings a global K-pop audience, and an international soccer friendly attracts the Hispanic market in force. Street Teams Vegas tailors staffing, messaging, and activation design to match each event's unique audience profile, ensuring your brand resonates with the right consumers at the right moment.
Venue Features
65,000 seating capacity expandable to 72,000 for special events
Iconic translucent ETFE roof with panoramic views of the Strip
Home stadium for the NFL Las Vegas Raiders
1,750,000 total square feet of enclosed space
Lanai doors that open to dramatic Las Vegas Strip views
Premium club spaces including Wynn Field Club at field level
Dedicated rideshare lot and extensive pedestrian access from the Strip
State-of-the-art video boards and sound system throughout
Marketing Opportunities
Large-scale street team deployments along the pedestrian bridge from Mandalay Bay
Branded fan zone activations in the stadium's exterior tailgate and gathering areas
Product sampling campaigns targeting 65,000+ fans on game days and concert nights
Guerrilla marketing teams along Hacienda Avenue and the Strip sidewalk approaches
Mobile marketing and branded vehicle wraps in the rideshare staging lots
Experiential activations at Mandalay Bay and Luxor targeting pre-game foot traffic
Event-day flyering and promotional campaigns along the dedicated pedestrian corridors
Major Events
Nearby Attractions
- Las Vegas Strip (0.5 miles east)
- Mandalay Bay Resort and Casino (0.5 miles)
- Luxor Las Vegas (0.6 miles)
- Raiders team store and fan experience areas
- Las Vegas Boulevard south corridor dining and entertainment
Transportation & Access
Located at 3333 Al Davis Way, just west of the I-15 freeway and the southern Strip. A dedicated pedestrian bridge connects the stadium to Mandalay Bay and the Strip via Hacienda Avenue. Massive rideshare lots on the stadium's west side handle event-day traffic. Game-day shuttles run from multiple Strip properties. Approximately 3.5 miles from Harry Reid International Airport. No general public parking at the stadium -- rideshare, walk, or shuttle access is the primary model.
Venue Information
3333 Al Davis Way, Las Vegas, NV 89118
1,750,000 sq ft
Stadium
Tier 1
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