Aqua DayclubNightlife / HospitalitySeasonal Promotional Campaign

Pool Party Season Promotion Campaign

A season-long promotional campaign driving attendance to a newly launched dayclub pool party series at a major Strip resort, utilizing street teams, flyering, promotional models, and LED mobile billboards across peak summer weekends.

12M

Impressions

14.2%

Engagement Rate

380%

ROI

34,000

Leads

The Challenge

Aqua Dayclub was a brand-new pool party concept launching at a mid-Strip resort during one of the most competitive pool party seasons in Las Vegas history. Established competitors like Encore Beach Club, Wet Republic, and Marquee Dayclub dominated the market with massive DJ lineups and established reputations. Aqua needed to build brand awareness from scratch, drive weekend attendance to reach a 2,000-person capacity, and establish a loyal following within their first season, all while competing for the same tourist demographic that was already loyal to other venues.

Our Solution

We designed a 16-week summer campaign that layered multiple marketing tactics for sustained visibility. Every Friday and Saturday, a team of 12 promotional models and street team members distributed branded wristbands and flyers at strategic locations including casino floors (with property authorization), hotel elevator banks, restaurant rows, and competing venue queues. Our LED mobile billboard truck ran a four-hour loop on the Strip every weekend afternoon displaying dynamic video content featuring DJ lineups and pool party atmosphere. We also deployed guerrilla marketing tactics including branded beach ball drops at popular tourist spots and costumed performers carrying oversized inflatable props. Each wristband included a QR code for discounted entry, allowing us to track direct attribution from our marketing efforts.

Key Results

Drove an average of 1,400 attendees per weekend event, reaching capacity by week 8

Distributed 185,000 promotional wristbands and flyers across the 16-week season

QR code redemptions accounted for 38% of total weekend admissions

LED billboard campaign generated an estimated 12 million Strip impressions over the season

Social media following grew from 800 to 34,000 across Instagram and TikTok

Aqua Dayclub was named a top 10 new pool party by Las Vegas Weekly

"StreetTeamsVegas was the engine behind our entire first season. Their street teams were relentless, their promotional models represented our brand perfectly, and the LED truck became our most recognizable marketing asset on the Strip. We went from zero to sold-out in two months."

Nicole Reyes

General Manager, Aqua Dayclub