StreamVault EntertainmentEntertainment / Streaming MediaMobile Digital Advertising

Las Vegas Strip LED Billboard Campaign

A 30-day LED mobile billboard campaign promoting the launch of a new streaming entertainment platform, deploying multiple trucks on strategic routes across the Las Vegas Strip, Fremont Street, and convention areas to maximize awareness among tourists and locals.

28M

Impressions

8.4%

Engagement Rate

350%

ROI

18,500

Leads

The Challenge

StreamVault Entertainment was launching a new streaming platform and chose Las Vegas as their primary awareness market due to the massive tourist volume and media attention the city attracts. They had a substantial creative budget but limited time to establish brand recognition before their national launch. Traditional static billboard inventory on the Strip was sold out months in advance, and digital marquee placements at the major casinos were prohibitively expensive for their launch budget. They needed a high-impact visual advertising solution that could deliver massive impressions without the premium cost of fixed Strip signage.

Our Solution

We deployed three LED mobile billboard trucks on staggered routes across Las Vegas for 30 consecutive days. The primary truck ran an eight-hour nightly route on Las Vegas Boulevard from Mandalay Bay to the Stratosphere, capturing peak pedestrian and vehicle traffic from 6 PM to 2 AM. A second truck focused on daytime convention corridor routes along Convention Center Drive, Sands Avenue, and Paradise Road, targeting the steady stream of business travelers. The third truck alternated between Fremont Street, downtown Las Vegas, and special event deployments including a UFC fight week and a major concert weekend at T-Mobile Arena. We produced dynamic video content in multiple formats optimized for the LED truck screens, including 15-second and 30-second spots with clear calls-to-action and QR codes for app downloads. GPS tracking and time-stamped photography documented every route for verified impression reporting.

Key Results

Generated an estimated 28 million gross impressions across the 30-day campaign

QR code scans from billboard creative drove 42,000 app store page visits

App downloads attributed to the Las Vegas campaign totaled 18,500

Three trucks covered a combined 8,400 route miles across Las Vegas corridors

Social media mentions of the branded trucks generated 680,000 organic impressions

Cost per thousand impressions averaged $3.20, significantly below Las Vegas static billboard rates

"The LED truck campaign was the smartest media buy we made during our entire launch. Three trucks running for 30 days generated more impressions than we could have gotten from any fixed signage at a fraction of the cost. The GPS tracking gave us confidence that every impression was real and verified."

Alex Tran

CMO, StreamVault Entertainment