Licensing Expo Staffing in Las Vegas

About Licensing Expo (Brand Licensing Expo)

Licensing Expo staffing in Las Vegas means booth staff, meeting hosts, costume character performers and handlers, registration and check-in staff, lead capture staff and brand ambassadors for brand owners, licensing agents and manufacturers at Licensing Expo at Mandalay Bay Convention Center. The show, now branded Brand Licensing Expo and organized by Informa Markets, returns to Mandalay Bay each spring. The official site calls it the world's largest brand licensing trade show and describes a floor where entertainment, character, art and corporate brand owners meet the retailers and manufacturers who turn their properties into products. The official attendee page groups visitors into IP owners, retail buyers, product makers, campaign and activation builders, and the agencies, designers and consultants who put licensing deals together. That mix shapes how a Licensing Expo team should be staffed. The show runs on meetings. The official site promotes one-to-one meetings through its meetings platform, and many exhibitors book back-to-back appointments with retailers and manufacturers across three days. A booth here is part showroom, part meeting room. Staff need to greet scheduled guests by name, keep walk-up visitors engaged while your licensing team is in a meeting, capture who stopped by and which properties they asked about, and hand the right contacts to the right person on your team. Licensing Expo is also one of the most visual shows in Las Vegas. Character and entertainment brands often build their booths around their properties, and a costumed character or a themed photo moment draws traffic from across the aisle. Street Teams Vegas provides costume character performers for brand-owned and custom costumes, along with character handlers who guide each appearance, manage the line for photos and run rotation breaks so performers stay safe and on schedule. All character appearances follow your brand guidelines, the show's exhibitor rules and the venue's policies. Street Teams Vegas briefs every team member on your properties, talking points, meeting schedule and lead qualification questions before the doors open. Booth staff and hosts keep the front of your space welcoming and active. Meeting hosts check guests in for scheduled appointments, keep your meeting tables on time and let your team know when the next guest arrives. Lead capture staff log each conversation, the properties and categories a visitor asked about and the follow-up they need, so your licensing team can pick up after the show with real context. Bilingual staff help when your guests include international licensees, agents and retailers. Much of the business at a licensing show happens around the official program. Exhibitors and agencies often host breakfasts, receptions, customer dinners and after-hours parties at Mandalay Bay and nearby Strip properties during show week. We provide registration and check-in staff to manage guest lists and invitations, brand ambassadors and hosts to welcome guests and keep the room moving, and promotional models for higher-energy launches and reveals. Where property rules allow, brand ambassadors can also help drive invited guests from the show floor to your off-site event. Licensing Expo also suits brands that want a presence without a large booth. A hosted meeting space, a property preview, a character photo moment or a private dinner for retail partners can all work, and each one needs people who greet guests, check them in against your list and keep the experience on brand. Our teams can support one small space or several touchpoints across the show, scaled to your plan. Planning tips: confirm the official dates, your booth or meeting space and your appointment schedule first, then send us your hours, roles, character appearances and any off-site events. Book early, because late May is a busy convention season in Las Vegas. On-site supervisors handle breaks, rotations and attendance through the show. Every team checks in on arrival with GPS-verified timestamps and photo check-ins, so your event manager can see who is on shift without leaving the floor. Programs are quoted to your booth plan, roles, hours and lead time, so request a quote and we will build the team around your Licensing Expo plan.

Marketing Opportunities

Staffing Needs

Typical Roles We Staff

Licensing Expo Staffing Guide

Roles typically booked for Licensing Expo

Licensing Expo staffing FAQs

• Related staffing service
• Mandalay Bay Convention Center staffing
• Costume characters in Las Vegas
• Shoptalk Spring staffing for retail and retail tech brands
• Brand ambassadors in Las Vegas
• Las Vegas event staffing overview
• How our quotes work

Sources

• Brand Licensing Expo official site, checked 2026-11-04
• Brand Licensing Expo 2027 calendar file, checked 2026-11-04
• Brand Licensing Expo why attend, checked 2026-11-04
• Brand Licensing Expo travel, checked 2026-11-04

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