Michelob ULTRA Arena at Mandalay Bay

Marketing Opportunities at Michelob ULTRA Arena at Mandalay Bay

Michelob ULTRA Arena delivers a distinctive marketing environment that combines the passion of professional sports with the reach of a world-class convention complex. The Las Vegas Aces have built one of the most engaged fan bases in the WNBA, with a growing audience that skews younger, socially conscious, and highly active on social media. For brands targeting progressive consumers and sports enthusiasts, Aces game nights offer a receptive, energized audience in an intimate arena setting that maximizes every brand interaction.

The arena's integration with the Mandalay Bay Convention Center creates dual-audience opportunities that few venues can match. When a major convention occupies the convention center during the week and the Aces play on the weekend, Street Teams Vegas deploys campaigns that bridge both audiences, extending your brand's presence from the trade show floor to the arena concourse. Our teams know the resort's layout intimately -- the corridors that connect the convention halls to the arena, the tram stations where attendees transition between properties, and the dining and nightlife areas where both audiences converge.

Street Teams Vegas has developed Aces-specific activation playbooks that respect the team's brand values while delivering measurable results for our clients. We deploy diverse, energetic ambassador teams that reflect the Aces' fan base, design activations that encourage social sharing and community engagement, and time our deployments to capture the pre-game arrival surge and post-game celebration flow. Whether you're launching a new product, sampling a beverage, or building brand awareness, Michelob ULTRA Arena offers a uniquely positive and inclusive environment for experiential marketing.

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