Fill Your Bracket with Marketing Wins During March Madness
50,000+ college basketball fans flood Las Vegas for tournament season. Activate your brand at arenas, sportsbooks, and watch parties across the city.
Dates
Next dates to be confirmed
Venue
T-Mobile Arena, MGM Grand, Sportsbooks Citywide
Location
T-Mobile Arena, MGM Grand & Sportsbooks Citywide
Attendees
50,000+
Category
Sports
About March Madness (Las Vegas Games)
March Madness transforms Las Vegas into the epicenter of college basketball frenzy, with conference tournament games at T-Mobile Arena and MGM Grand, plus tens of thousands of fans flooding sportsbooks and watch parties across the city. Over 50,000 visitors come specifically for the basketball action, creating a massive, sports-obsessed audience primed for beverage, sports betting, and lifestyle brand marketing. Street Teams Vegas provides high-energy promotional teams and brand ambassadors who can activate across multiple venues, from arena concourses to sportsbook floors to restaurant watch parties.
Marketing Opportunities
T-Mobile Arena and MGM Grand game-day activations
Sportsbook floor and lounge brand promotions
Bar and restaurant watch party sponsorships
Strip-side guerrilla marketing during tournament weekends
LED mobile billboard routes targeting sports venues
Sports betting app and platform promotions
Staffing Needs
High-energy brand ambassadors for arena environments
Sportsbook and watch party promotional teams
Product sampling crews for bars and restaurants
Multi-venue guerrilla marketing street teams
Sports betting and gaming brand representatives
Typical Roles We Staff
Brand Ambassadors
Street Team Members
Product Sampling Teams
Bar/Restaurant Promoters
Guerrilla Marketing Crews
Relevant Services
Interested in This Event?
Contact us to discuss marketing opportunities at March Madness (Las Vegas Games).
Quick Facts
Event Tags
Venue Information
VenueT-Mobile Arena, MGM Grand, Sportsbooks Citywide
LocationT-Mobile Arena, MGM Grand & Sportsbooks Citywide
Ready to Dominate Vegas?
Get a free consultation and custom quote. Our team will create a tailored marketing solution for your brand.