Street Teams Vegas provides professional brand ambassadors, booth staff, lead capture specialists, and street teams for MAGIC — the world's largest fashion and apparel trade show at the Las Vegas Convention Center.
Get Your MAGIC Staffing Quote View Trade Show Services →MAGIC is North America's premier fashion trade show, drawing 70,000+ buyers, press, and industry professionals to Las Vegas twice a year. With 3,500+ brands competing for buyer attention across multiple halls and outdoor activations, the brands that win at MAGIC are those with polished, fashion-forward booth staff who can hold genuine conversations about product lines, pricing, and wholesale terms.
Unlike technical trade shows like CES, MAGIC demands staffing talent who understand the fashion industry — trend awareness, visual merchandising, buyer psychology, and the elevated aesthetic that luxury and contemporary brands require. Street Teams Vegas maintains a roster of fashion-savvy brand ambassadors, many with retail buying, styling, and showroom experience, specifically for MAGIC Show activations.
2–3 brand ambassadors per shift with expertise in your product category. Ideal for emerging brands, boutique labels, and international brands entering the US market. Total: 4–6 staff for full-day coverage across two shifts.
4–6 booth staff with lead capture and buyer engagement specialists. Add 1–2 traffic drivers for aisle activation. Total: 10–14 staff for full-day dual-shift coverage. Best for established brands seeking to maximize buyer meetings.
8–12 booth staff, 2–3 VIP buyer coordinators, 2–3 lead capture specialists, 2–4 aisle traffic drivers, and a dedicated supervisor. Total: 25–40 staff. For premium brands with multiple product lines across a large footprint.
Extend your brand beyond the convention hall. We deploy street teams at hotel lobbies where buyers stay (Mandalay Bay, MGM Grand, Venetian), rideshare zones, restaurant row, and Strip-adjacent fashion pop-up locations during MAGIC week.
MAGIC runs twice annually — in February and August — at the Las Vegas Convention Center. The February edition draws spring/summer buyers while the August show focuses on fall/winter collections.
MAGIC buyers notice everything — how your staff presents, their knowledge of your line, their ability to qualify a boutique buyer versus a department store buyer in the first 30 seconds of conversation. Our MAGIC-ready ambassadors are trained to:
MAGIC draws buyers from across the Americas, Europe, and Asia-Pacific. International brands often need bilingual staff fluent in Spanish, Mandarin, Korean, French, Portuguese, or Japanese. Our Las Vegas roster includes multilingual brand ambassadors with fashion retail experience who can engage international buyers in their native language — a measurable competitive advantage in a crowded trade show environment.
We are Las Vegas-based, which means our staff knows the LVCC layout, badge pickup logistics, loading dock procedures, and the Convention Center Loop transit system. We don't fly in staff and charge travel markups — every team member is local, saving you 40–60% versus out-of-market agencies while delivering higher availability and familiarity with the venue.
Get a customized staffing plan for MAGIC Show. Tell us your booth size, brand category, and show dates — we'll match you with the right team.
Get Your Free MAGIC Staffing Quote (702) 700-1737We recommend booking 6–8 weeks before MAGIC. Fashion-savvy brand ambassadors with trade show experience book fast, especially for the February show which follows CES. For bilingual or specialized styling roles, 10–12 weeks is ideal.
MAGIC demands fashion-forward ambassadors with strong interpersonal skills and ideally some background in fashion retail, styling, or showroom work. We match your brand aesthetic — whether you're a luxury heritage brand, a streetwear label, or a contemporary line — with ambassadors who authentically represent your positioning.
Rates vary by role and experience. Standard booth greeters and lead capture staff are highly competitive. Fashion-focused brand ambassadors and bilingual staff command a modest premium. All-in, Las Vegas local staff saves you 40–60% versus bringing in teams from NYC or LA. Contact us for a custom quote based on your booth size and show days.
Yes. MAGIC week is busy after dark — rooftop brand showcases, hotel suite parties, buyer dinners, and industry nightclub events. We provide hospitality staff, event hosts, and brand ambassadors for all evening activations throughout MAGIC week.
Absolutely. We deploy street teams at hotel lobbies where buyers stay, rideshare zones, restaurant row, and Strip-adjacent fashion activation spots to extend your brand presence beyond the convention hall. MAGIC week street teams are especially effective for brand launches and new-to-market labels building awareness.